Friday, March 28, 2008

YouTube Insight

YouTube has introduced a new audience analytics tool called Insight, which allows video uploaders to learn more about which people are watching their videos (ie. where, when, how many broken down by country, date, etc)

So Rajeev, if you want to go for video blogging (vlogging?) using Wordpress, etc, with YouTube-embedded videos, then this could be useful.

I've already checked it out, and found that more people watched my Ramayana videos from the US, and around various holiday periods. It'll be interesting to see if they add more capabilities to it.

Google originally bought YouTube with an eye for eventually finding a way to make money from it, and this type of detailed audience analysis may be a potent "killer app" for it. This would help marketers to better target specific audiences.

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