Thursday, July 15, 2010

superb article by ck prahalad and ra mashelkar on frugal innovation

jul 15th, 2010

i think it's inappropriate to call it 'gandhian', because it will be expropriated by sonia and rahul.

best to call it 'frugal engineering'. i agree that 'jugaad' (i had never heard this hindi-ism till last year) has negative connotations.

but great paper. obviously prahalad's last one for the HBR.

RajeevSrinivasa 
must-read article: late ck prahalad and ra mashelkar on indian innovation in harv bus review.
http://bit.ly/...

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